Do follow vs. no-follow links, you might have heard of these terminologies in the past, if you haven’t, then no worries as I’m going to explain the difference to you in this article.
So let’s start off with do-follow links to really understand what is going on with do-follow vs no-follow links.
We need to provide a bit of background about how most links work in the realm of SEO.
When a page you get to Inbound Link, which is a hyperlink pointing to that page, the page gets a small SEO boost.
Think of the link as a point.
The more links you have, the more points you have.
Google takes note of these points and counts.
How many pages a link has and from what sites ?
hey, if a lot of people are linking to a certain page, it must have some really good content and it must be a good page.
Let’s give it a preference and search engines and allow it to rank higher.
Google created a metric called Page Rank, which calculates the link points.
Many SEO folks refer to linked points as a link juice.
The link juice flows from one site to another through hyperlinks(link juice).
The more authoritve the site is, the bigger the boost it can transfer.
For example, getting a link from the New York Times or BBC is pure gold.
A do-follow link in html would look like this.
And as you can see, it’s a standard link in the format of HTML.
There’s nothing odd about this at all.
In summary, do-follow links are links that count as points pushing SEO link juice and boosting the rank on that page?
So what is a no-follow link?
A no-follow link is a link that does not count as a point in the page’s favor.
It does not boost the page rank and it does not help the page rank higher in Google.
Nofollow links get no love.
It’s a sad but lonely life for them and nofollow link is created with the html tag that looks like this.
So as you can see, it’s pretty similar to a do-follow link.
However, at the end of the link, we have rel=no-follow.
The no-follow tag is basically a notice sign for search engines saying don’t count this.
There’s a reason for the no-follow attribute and it stems from Google trying to fill out spam, back in the days.
So now we’ve gone through the difference between a do-follow backlink and no-follow backlink.
We’re going to head over to Google and I’m going to show you how to spot the difference by using a Google Chrome extension.
OK, so the Google Chrome extension I was referring to will allows you to be able to tell if a link is a do-follow or no-follow is called SEO Quake.
So you simply want to do a search for the SEO Quake Chrome plugin and it should be the top one you see right here.
Let’s give that click.
You know, this is the right one because it looked like this seoquick.com.
Let’s add that to our Google Chrome extensions and click add. this is a free extension so it won’t cost you a penny.
Now let’s add it.
Let’s go up here right-click and then go to options.
And then what you want to do is make sure the box right there is checked.
So highlight no-follow links or links with RELL NO follow.
Let’s give that a tick and now we can close that.
So now what you wanna do is go over to any blog and see if it has any links on it and I’m going to look at this blog post by backlinko.com.
Let’s just close the button up here for any domain.
And you can see I’ve got a link right here.
So as you can see, this link is not crossed out, which means it is a do-follow backlink.
However, at the bottom of the blog, they always have an option where you can put a link to your website and these links are typically no-followed.
So as you can see, this person, Brian, submitted a comment on this blog and you can see his name is Bill and it’s actually crossed out.
So if I take this, this should be an actual link to the person’s website, which you can see is true.
However, it does have a line through the link, which basically means this link is a no-follow backlink.
So just to confirm that as well, you can actually Right click.
And then go to inspect and basically look at the HTML code on the website and you can see it does indeed have the no-follow attribute there and it has it again there.
So this is a very good plug-in and makes the whole process very, very quick, and as I said, every link in the comment section will be a no-follow link.
However, all links in the body in this article, in particular, will be standard links, as you can see, looking for a link right now.
As you see, the link right here, again, is not crossed out so far to inspect on this link.
This will not say no-follow at all.
It will be a standard link, which you can see if you’ve got the link there as shown.
So, again, this is a perfect example.
Just showing you how this link doesn’t have a no-follow and a plug-in shows you everything correctly.
So hopefully you guys found that useful and just some final words on that.
So in your building campaigns, just make sure you focus on do-follow backlinks as those other links that give you points and give you the benefit.
And those are the links that will get you ranking higher on the first page of Google.
So some great methods for security and some do-follow backlinks would be guest posting skyscraper technique.